Projects
Tacos El Primo
As the social media manager for Tacos El Primo, I have had the opportunity to creatively showcase the restaurant's brand identity primarily on Facebook. I designed a visually appealing business card and menu that reflect our family-run Mexican restaurant's authentic flavors and vibrant spirit. This not only enhanced the customer experience but also strengthened our online and offline presence, helping to attract new customers while maintaining strong connections with our loyal community.
NIL Student Athlete Project
During my NIL( Name, Image, and Likeness) student-athlete social media project, I had the privilege of collaborating with a collegiate athlete at my university to help elevate her brand on social media. This hands-on experience involved designing mock-up social media graphics tailored to highlight her achievements, personality, and athletic journey. I aimed to strengthen her online presence, showcasing her unique identity to potential sponsors and followers.
Cross-Cultural Marketing Project
While studying abroad, I conducted a cross-cultural marketing research project in Alicante, Spain. I explored the cultural differences between Spain and the United States to understand how they influence consumer behavior. I created an infographic comparing key cultural dimensions, highlighting the emphasis on family and tradition in Spanish society. Additionally, I designed mock McDonald's graphics using AI as part of the project's requirement. These AI designs are tailored for the Spanish market, focusing on themes of togetherness and heritage. This project allowed me to understand cultural nuances and their critical role in crafting effective marketing strategies for global audiences.
Regional Food Bank of Oklahoma Project
As part of a collaborative project with the Regional Food Bank of Oklahoma, I worked to provide strategic recommendations for enhancing their social media presence. Our team analyzed their current platforms and identified opportunities for growth, including incorporating more content focused on the local community and using their stories to better engage their target audience. We offered tips to optimize their media strategy and expand their reach, ensuring their mission to fight hunger resonates with a broader community.
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